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The image being used was a modification of the logo for the
Human Rights Campaign (HRC is an advocacy group for Lesbian, Gay, Bisexual, and
Transgender individuals), typically a yellow equals sign with a navy
background. This trend was inspired because on March 26th and 27th the U.S.
Supreme Court heard cases regarding the constitutionality of Proposition 8—the
California ban on same-gender marriage—and DOMA—officially “Defense of Marriage
Act,” which prohibits the federal government from recognizing same-gender
marriages as marriage, thereby prohibiting the federal government from granting
them the 1,100 or so federal benefits for married couples regardless of which
state they live in.
Now, I am well privy to the type of groundswell movements
that often take place on social networks. Granted, most of the time it goes
something like this: my Facebook Newsfeed is suddenly swarmed with “GO BIG
RED!!” statuses, and I instantly know the Nebraska Cornhuskers are playing. But
this was much bigger than that, because EVERYONE—coast to coast—would have seen
it.